Theatres & Live Entertainment
About the "Back to the Seats" souvenir refill beverage program
Broadway. Dinner Theatres. Concerts. We work with them all! We create customized products per show for their food and beverage programs. We can help you create and implement a cup program that gives your guests the satisfaction of taking their beverages back to their seats while enjoying the show.
Browse our line of spill-proof theatre cups and premium barware that will enhance your guests' experience while earning more revenue per show!
See Program Ideas
What makes our program different? Over the past 20 years, we've gathered key industry insights while working with Broadway and regional theaters. See what our industry partners are doing!
Take a look at our Playbill Product Brochure to see our best selling products for theatres, concerts, and other venues. Plus, see examples of successful programs from our partnering theatres.
Is Your Merchandising Making an Impression?
Merchandising your program details is a key component in making your food and beverage program a success. We will work with you to create a great POS design to display at all of your shows. Using these signs help your guests move through the line faster, increasing their satisfaction, and ultimately giving you more time to make additional sales.
Top Stars & Best Sellers
Graphic and Product Trends
We research graphic, color and product trends annually to help you create on-trend designs that appeal to your customer demographics.
Our Industry Partnerships
View the Playbill Product Brochure
Learn how we can help you drive revenue with a souvenir refill program. Our line of premium barware and reusable cups with leak-proof lids will upgrade your concessions and enhance guest experience. Allow patrons to take their drink back to their seats to enjoy the show and encourage further sales with refills during intermission!
View the brochure for our complete line of products and ideas for your own "Back to the Seats" program.