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Theatres & Live Entertainment

Theatre souvenir cups for Kinky Boots, Hamilton, and Finding Neverland

About the "Back to the Seats" souvenir refill beverage program

Broadway. Dinner Theatres. Concerts. We work with them all! We create customized products per show for their food and beverage programs. We can help you create and implement a cup program that gives your guests the satisfaction of taking their beverages back to their seats while enjoying the show.

Explore Products

Explore Products

Browse our line of spill-proof theatre cups and premium barware that will enhance your guests' experience while earning more revenue per show!

See Program Ideas

See Program Ideas

What makes our program different? Over the past 20 years, we've gathered key industry insights while working with Broadway and regional theaters. See what our industry partners are doing!

View Brochure

View Brochure

Take a look at our Playbill Product Brochure to see our best selling products for theatres, concerts, and other venues. Plus, see examples of successful programs from our partnering theatres.

Download a free Bar Menu Sign Template

Is Your Merchandising Making an Impression?

Merchandising your program details is a key component in making your food and beverage program a success. We will work with you to create a great POS design to display at all of your shows. Using these signs help your guests move through the line faster, increasing their satisfaction, and ultimately giving you more time to make additional sales.

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Three Clear Plastic Theatre Refill Cups with Wallpaper Design

Graphic and Product Trends

We research graphic, color and product trends annually to help you create on-trend designs that appeal to your customer demographics.

View our Art and Style Guide for Theatres.

Our Industry Partnerships

Allied Member of the League of Historic American Theatres


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Playbill Product Brochure Cover

View the Playbill Product Brochure

Learn how we can help you drive revenue with a souvenir refill program. Our line of premium barware and reusable cups with leak-proof lids will upgrade your concessions and enhance guest experience. Allow patrons to take their drink back to their seats to enjoy the show and encourage further sales with refills during intermission!

View the brochure for our complete line of products and ideas for your own "Back to the Seats" program.


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