Theatres & Live Entertainment
About the "Back to the Seats" souvenir refill beverage program
Known as the Broadway or Theatre Sippy Cup, the Back to the Seats program is a great way to enhance guest experience and minimize disposable waste. Build a souvenir refillable cup program for your concessions and bar to earn more revenue during shows. Give your guests the satisfaction of taking their beverages "Back to the Seats!"
Top Stars & Best Sellers
Introducing Validfill's Pure Solutions for COVID-19 response! The Pure Vessel UV Cup Sanitation Solution is a touchless, countertop or wall-mounted appliance that uses UV light to disinfect drinkware surfaces in seconds. For safely dispensing beverages, our innovative Pure Touchless Fountain Dispenser Solution replaces “push button” LEV valves with sensor-driven technology that fills with a wave of the hand to prevent contamination.
Did you know we offer blank cups for last minute or emergency restock orders?
Our factory keeps our unbranded versions of our most popular products for quick shipping on-demand when you need it most! Stock products typically ship in 2-3 days and have low minimum order quantities for your convenience.
Orders include the product mix of your choice with a black, snap-tight lid for protection against spills and possible contamination.
Program Ideas from our Partners
What makes our program different? Over the past 20 years, we've gathered key industry insights while working with Broadway and regional theaters. See what our industry partners are doing!
POS & Merchandising
Is your merchandising making an impression?
Merchandising your program details is a key component in making your food and beverage program a success. We will work with you to create a great POS design to display at all of your shows. Using these signs help your guests move through the line faster, increasing their satisfaction, and ultimately giving you more time to make additional sales.
Try visual effects for big impact!
Graphic & Product Trends
View the Playbill Product Brochure
Learn how we can help you drive revenue with a souvenir refill program! Our line of premium barware and reusable sippy cups with leak-proof lids will upgrade your concessions and enhance guest experience. Allow patrons to take their drink back to their seats to enjoy the show and encourage further sales with refills during intermission!
View the brochure for our complete line of products and ideas for your own "Back to the Seats" program.