Skip to Content
Contact Us Careers

Sustainability Initiatives


The EPA Hierarchy for Waste Management

EPA Hierarchy of Waste Management (upside-down) Pyramid from top to bottom: Reduce, Reuse, Recycle, Recover

Our Commitment to the Environment

Our Family of Brands is committed to being good stewards of the environment by supporting a reuse economy with responsibly-produced innovative products and solutions while following the EPA Hierarchy of Waste Management. We capture the top tiers of preferred waste management in our manufacturing processes across almost all of our brands, with an emphasis on reducing the amount of waste produced, reusing material where we can, and recycling anything we cannot reuse that would otherwise go to a landfill.

Our Sustainability Highlights

Below are a highlight of ways we Reuse, Reuse, and Recycle in our business units.


Eco-friendly planet icon to represent virtually zero waste to landfills

Virtually zero waste to landfills, meeting UL Gold Standard diversion rate of 99.1

Leaves in a circle icon to represent eco-friendly waste diversion

100% of post-manufactured plastic scrap material is diverted from landfills and repurposed or recycled

Carboard box with leaf coming out of box icon to represent recycled carboard

Cardboard packaging is made from 100% recycled paper and/or Forest Safety Council (FSC) approved


Reduce, Reuse. Recycle Icon shaped like a heart to represent our reusable product line

All products are designed to be repurposed and reused, reducing single-use waste

Leaf and gear icon to represent reused components

37.5% of all Whirley brand polypropylene is repurposed for product components

Reduce, Reuse, Recycle Icon shaped like a bottle to represent products made from recycled material

EasyGo! stainless steel products are made from a minimum of 58-85% recycled material

Reduce, Reuse, Recycle Icon to represent products made from recycled material

Aluminum tumblers are made from 90% recycled material


Recycling bin icon to represent recyclable products

Most of our products are recyclable by consumers in typical curbside bins

Foot and leaf icon to represent carbon footprint and waste diversion

All remaining post-manufacturing waste is sent to US recycling facilities

The New Reuse Economy

"Choose to Reuse" logo unique to Whirley-DrinkWorks!: Heart-shaped arrows in a cycle with "Choose to Reuse" text in the center and "One Cup at a Time" text at the side

The Recycling Challenge

Despite ongoing efforts from government regulations and corporate brand sustainability commitments to reduce impact of single-use packaging and establish future goals for use of recycled material, less than 10% of plastic waste globally is recycled. Due to this, reducing consumption and reusing products is the only answer for the future. 

Illustration of a city sitting on planet Earth with the text "Reuse beats single-use Every. Single. Time" underneath

100% Reusable Product Line

Durable, reusable plastics, aluminum, and stainless steel can be reused for a lifetime and recycled for another life-cycle. Based on carbon footprint, our product divert disposable waste from the landfill with every refill and make up for the energy used to create them after just one month of use.

Example images of reusable product line

Industry Inspiration

Potential Impact of Reusable Vessels

(1,000,000 in annual attendance) x

Based on a typical theme park (for the purpose of this example)

(10% of guests purchasing a refill bottle (=100,000 guests)) x

Percentage of annual attendance participating in the refill program

(2.5 refills per bottle) =

Average refills per bottle of each person participating in refill program

250,000 single-use containers diverted from waste

Annual amount of single-use containers saved due to reusable bottles

Learn More

Contact us to learn more about our 4 brands sustainable & profitable reusable programs!

Have questions for your Sales Representative?

Let's Talk