Sustainability Initiatives
The EPA Hierarchy for Waste Management
Our Commitment to the Environment
Our Family of Brands is committed to being good stewards of the environment by supporting a reuse economy with responsibly-produced innovative products and solutions while following the EPA Hierarchy of Waste Management. We capture the top tiers of preferred waste management in our manufacturing processes across almost all of our brands, with an emphasis on reducing the amount of waste produced, reusing material where we can, and recycling anything we cannot reuse that would otherwise go to a landfill.
Our Sustainability Highlights
Below are a highlight of ways we Reuse, Reuse, and Recycle in our business units.
Reduce
Virtually zero waste to landfills, meeting UL Gold Standard diversion rate of 99.1
100% of post-manufactured plastic scrap material is diverted from landfills and repurposed or recycled
Cardboard packaging is made from 100% recycled paper and/or Forest Safety Council (FSC) approved
Reuse
All products are designed to be repurposed and reused, reducing single-use waste
37.5% of all Whirley brand polypropylene is repurposed for product components
EasyGo! stainless steel products are made from a minimum of 58-85% recycled material
Aluminum tumblers are made from 90% recycled material
Recycle
Most of our products are recyclable by consumers in typical curbside bins
All remaining post-manufacturing waste is sent to US recycling facilities
The New Reuse Economy
The Recycling Challenge
Despite ongoing efforts from government regulations and corporate brand sustainability commitments to reduce impact of single-use packaging and establish future goals for use of recycled material, less than 10% of plastic waste globally is recycled. Due to this, reducing consumption and reusing products is the only answer for the future.
100% Reusable Product Line
Durable, reusable plastics, aluminum, and stainless steel can be reused for a lifetime and recycled for another life-cycle. Based on carbon footprint, our product divert disposable waste from the landfill with every refill and make up for the energy used to create them after just one month of use.
Industry Inspiration
Potential Impact of Reusable Vessels
Based on a typical theme park (for the purpose of this example)
Percentage of annual attendance participating in the refill program
Average refills per bottle of each person participating in refill program
Annual amount of single-use containers saved due to reusable bottles