Theatres & Live Entertainment
About the "Back to the Seats" souvenir refill beverage program
Known as the Broadway or Theatre Sippy Cup, the Back to the Seats program is a great way to enhance guest experience and minimize disposable waste. Build a souvenir refillable cup program for your concessions and bar to earn more revenue during shows. Give your guests the satisfaction of taking their beverages "Back to the Seats!"
Featured Products & Programs

New POS Display Sign
Less is more. We now offer a new design with a smaller footprint perfect for limited-space bars. Custom artwork is also available!

In-Stock Cup Program
Did you know we offer blank cups for last minute or emergency restock orders? Stock products typically ship in 2-3 days and have low minimum order quantities for your convenience.

Speed of Service
Improve your service at concessions with a theatre cup program! Easy snap-on lids, pre-marked fill lines, and streamlined menus help increase speed and guest satisfaction.
Industry News

Now Trending
Theatre Architecture Showcase
A popular theatre cup style has been to showcase your venue's unique architecture and features for guests to collect.

Ditch Disposables
With the push to eliminate single-use plastic, reusable "theatre sippy cups" are both environmentally sustainable and will help to increase concession sales.