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Theatres & Live Entertainment

Line of refillable wine and beer cups for theatre bars and concessions

About the "Back to the Seats" souvenir refill beverage program

Known as the Broadway or Theatre Sippy Cup, the Back to the Seats program is a great way to enhance guest experience and minimize disposable waste. Build a souvenir refillable cup program for your concessions and bar to earn more revenue during shows. Give your guests the satisfaction of taking their beverages "Back to the Seats!"

Featured Products & Programs

New POS Display Sign

New POS Display Sign

Less is more. We now offer a new design with a smaller footprint perfect for limited-space bars. Custom artwork is also available!

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In-Stock Cup Program

In-Stock Cup Program

Did you know we offer blank cups for last minute or emergency restock orders? Stock products typically ship in 2-3 days and have low minimum order quantities for your convenience.

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Speed of Service

Speed of Service

Improve your service at concessions with a theatre cup program! Easy snap-on lids, pre-marked fill lines, and streamlined menus help increase speed and guest satisfaction.

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Industry News

Now Trending

Now Trending

Theatre Architecture Showcase

A popular theatre cup style has been to showcase your venue's unique architecture and features for guests to collect.

Ditch Disposables

Ditch Disposables

With the push to eliminate single-use plastic, reusable "theatre sippy cups" are both environmentally sustainable and will help to increase concession sales.

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Product Catalog

Back to the Seats Theatre Cup Program

Theatre Cup Product Catalog 2023

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Our Industry Partnerships

Our Family of Brands

Whirley

Whirley

Our made-in-the-USA products include quality plastic mugs, tumblers, and more.

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EasyGo!

EasyGo!

Premium-branded vacuum-insulated stainless steel tumblers.

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ValidFill

ValidFill

Controlled-pour technology behind the most profitable dispensed beverage offers.

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