Theatres & Live Entertainment
About the "Back to the Seats" souvenir refill beverage program
Known as the Broadway or Theatre Sippy Cup, the Back to the Seats program is a great way to enhance guest experience and minimize disposable waste. Build a souvenir refillable cup program for your concessions and bar to earn more revenue during shows. Give your guests the satisfaction of taking their beverages "Back to the Seats!"
EasyGo!
Easygo! is a premium line of branded stainless steel, vacuum-insulated tumblers and acrylic drinkware solutions by Whirley-DrinkWorks!® Consider adding an upscale option to your promotional or refill beverage programs for a wide product offering that will please all customers.
ValidFill
Through its patented RFID solution, ValidFill makes it possible to bring control to your dispensed beverage business and customize a viable prepaid refill program that will generate greater levels of profits, speed of service, guest convenience and profitable sustainability.
Stock Program
Did you know we offer blank cups for last minute or emergency restock orders?
Our factory keeps our unbranded versions of our most popular products for quick shipping on-demand when you need it most! Stock products typically ship in 2-3 days and have low minimum order quantities for your convenience.
Orders include the product mix of your choice with a black, snap-tight lid for protection against spills and possible contamination.
Click here to view the product information sheet or contact us for more information on this special program!
Program Ideas from our Partners
What makes our program different? Over the past 20 years, we've gathered key industry insights while working with Broadway and regional theaters. See what our industry partners are doing!
- Read about why theatres love using souvenir cups!
- Click here to see how the Sweet Hospitality Group keeps the entertainment going during intermission at Theater concession stands.
- Read our latest success story from a partnering theatre!
POS & Merchandising
Is your merchandising making an impression?
Merchandising your program details is a key component in making your food and beverage program a success. We will work with you to create a great POS design to display at all of your shows. Using these signs help your guests move through the line faster, increasing their satisfaction, and ultimately giving you more time to make additional sales.
Try visual effects for big impact!
Graphic & Product Trends
We research graphic, color and product trends annually to help you create on-trend designs that appeal to your customer demographics.
Learn More
View the 2022 Product Catalog
Learn how we can help you drive revenue with a souvenir refill program! Our line of premium barware and reusable sippy cups with leak-proof lids will upgrade your concessions and enhance guest experience. Allow patrons to take their drink back to their seats to enjoy the show and encourage further sales with refills during intermission!
View the interactive online flipbook for our complete line of products and ideas for your own "Back to the Seats" program.
Our Industry Partnerships
