Skip to Content
Contact Us Careers

Theatres & Live Entertainment

Line of refillable wine and beer cups for theatre bars and concessions

About the "Back to the Seats" souvenir refill beverage program

Known as the Broadway or Theatre Sippy Cup, the Back to the Seats program is a great way to enhance guest experience and minimize disposable waste. Build a souvenir refillable cup program for your concessions and bar to earn more revenue during shows. Give your guests the satisfaction of taking their beverages "Back to the Seats!"

Featured Products & Programs

New POS Display Sign

New POS Display Sign

Less is more. We now offer a new design with a smaller footprint perfect for limited-space bars. Custom artwork is also available!

Request a Sample

In-Stock Cup Program

In-Stock Cup Program

Did you know we offer blank cups for last minute or emergency restock orders? Stock products typically ship in 2-3 days and have low minimum order quantities for your convenience.

More Information

Speed of Service

Speed of Service

Improve your service at concessions with a theatre cup program! Easy snap-on lids, pre-marked fill lines, and streamlined menus help increase speed and guest satisfaction.

View More Information

Industry News

Visit us at LHAT!

Visit us at LHAT!

Visit our booth at LHAT's 46th National Conference & Expo on July 11th to learn how you can implement a theatre cup program in your concessions and see our new product designs!

More Information About the LHAT Expo

Ditch Disposables

Ditch Disposables

With the push to eliminate single-use plastic, reusable "theatre sippy cups" are both environmentally sustainable and will help to increase concession sales.

View Product Catalog

Product Catalog

Back to the Seats Theatre Cup Program

Theatre Cup Product Catalog 2023

View Catalog

Let us help you sell more!

Our Industry Partnerships

Our Family of Brands

Whirley

Whirley

Our made-in-the-USA products include quality plastic mugs, tumblers, and more.

Learn More

EasyGo!

EasyGo!

Premium-branded vacuum-insulated stainless steel tumblers.

Learn More

ValidFill

ValidFill

Controlled-pour technology behind the most profitable dispensed beverage offers.

Learn More

Contact Us About Theatre Programs

Have questions for our Team?

Let's Talk